Local Business Reviews

How To Manage Your Online Review Alerts

How To Manage Your Online Review Alerts

 

If your company is using online review sites like Citysearch and Google+ Local, you know how important it is to monitor your online reviews in a timely fashion. If you’re experienced with online review sites, you probably have your management strategy down to a science. If you’re new to online review sites, it’s possible that you’re struggling trying to determine how to tackle the online review world.

While it may seem like a lot, managing online reviews can be simplified with the use of these tips.

Dedicate a community manager or review staff.
Instead of trying to tackle online reviews yourself or add them to the list of responsibilities of other employees, it’s important that you dedicate the job to a community manager or online review staff. This way, the responsibility of maintaining and monitoring your online review sites will be in the hands of one person or one team, giving your company a better chance of being successful.

When you have a dedicated staff, you know who exactly is responsible for your online review sites. This way, nobody in your company will be confused or feel as if it’s their responsibility.

Get review alerts.
Because there are so many online review sites out there, it’s impossible to stay on top of every single one on your own. This is why it’s important that you sign up to receive email review alerts. Most online review sites will allow you to receive alerts from their specific sites any time a new review or comment is posted. You can choose whether or not you want these alerts sent in real time, everyday or every week.

You may also want to sign up for a third-party monitoring system, such as Review Trackers. These monitoring tools will look for new reviews throughout the entire Internet, including review sites you may have overlooked yourself. This gives you a better chance of finding out what’s being said about your business and allows you to respond.

Make a response plan.
It’s very important that you respond to online reviews, so it’s a good idea to have a response plan in place. If you are receiving review alerts in real time, are you going to respond to the reviews right when you receive an alert, or will you respond to all reviews at one select time during the day? Figure out which schedule works best for you, but make sure you respond in a timely fashion. Taking too long to respond will not help your company’s online review success.

It’s also important that you have a plan in place for dealing with negative reviews. For example, are you just going to apologize, or do you want the community manager to bring it to the attention of the higher ups? Do you simply want to apologize or do you want to offer a coupon or discount as well? Do you want to apologize on the review site or find ways to take it offline? These are all things you need to consider to better manage your online review alerts.Steven Peters is a social media manager and expert reviews tracker.  He is currently using this review alert website to manage the company’s online reviews.